There is so much going on in the cloud computing space, but there are few places to find information on the companies, technologies and users. So, we give you CloudBzz -- all the Bzz on Cloud Computing.
Enterprise Cloud Computing – We’ve Only Just Begun!
Way back in 2006 when Amazon released their first enterprise web service, S3 (Simple Storage Service), I immediately wanted in. At the time we were wracking up huge data center and hardware bills (for a small company) and storing tens of terabytes of image files. We got in the S3 early beta but didn't get too far because... Continue Reading →
Twitter and The Hive Mind – Assimilation is Good!
We've all heard the concept of the hive mind, where when one member/node/bee/ant etc. knows something it gets transmitted instantly throughout the hive. The Borg from Star Trek is the hive made evil, with no free will. Twitter behavior is starting to look more and more like a benign hive, where participants have free will... Continue Reading →
Marketing the Presidency
Yesterday a post from Barack Obama appeared on my Facebook feed. It was about the Open for Questions system on Whitehouse.gov. The Open for Questions application allows anybody to register and vote up or down on questions related to the economy, health care, security and other topics of interest. You can also ask your own... Continue Reading →
B2B Websites – Now Comes the Hard Part
Many hours are spent on building the best website for the money. We think about site structure, content, look and feel and other elements to the design and delivery of the site. As much work as it may be to get this new beauty out the door, it's just the start. There was one client... Continue Reading →
Bozeman Explosion – The Twitter Effect
A few minutes ago my cousin's wife updated her Facebook status looking for updates on the explosion this morning in Bozeman. They live in Livingston, MT. Their radio and TV stations did not have anything. I did like many others and went right to Twitter Search to get the update. Found a Livingston radio call-in... Continue Reading →
Services Marketing is Harder Than Product Marketing
I have recently done work for a couple of IT services firms. One in NY and the other in Cambridge, MA. As a guy who has primarily been involved in product organizations over the years, the marketing challenges of services businesses were harder than I expected. Really - products are way easier to market than... Continue Reading →
Your Corporate Website Stinks… Now what?
So many times I go to look up a company and take a run through their website to get an idea of who they are and what they do. More often than not I am thoroughly underwhelmed. It's not for lack of effort - many of the worst sites I've visited were professionally produced with... Continue Reading →
The Yin of the Yang…
So Jerry Yang has stepped down as CEO of Yahoo! This is no surprise. Yahoo! has been floundering for quite some time, and Jerry's much-vaunted return did not have the same results as the Steve Jobs or Michael Dell Parts Deux. In many ways Yang had a much easier job than either Jobs or Dell,... Continue Reading →
Time to Get Vertical!
With the enterprise IT marketing going to hell in a hand basket, many people are asking what they can do now to keep the wheels on the bus. One way to make sure you stand out is to shift the efficiency vs. effectiveness formula in the direction of effectiveness. That means that everything you do... Continue Reading →
John Treadway 