http://johntreadway.com/2009/03/25/marketing-the-presidency/ Growth, Strategy, Marketing Sun, 29 Nov 2009 10:56:26 +0000 hourly 1 http://wordpress.com/ http://johntreadway.com/2009/03/25/marketing-the-presidency/#comment-42 James Andrews Mon, 30 Mar 2009 01:25:14 +0000 http://johntreadway.com/?p=72#comment-42 Social media is definitely the right tool to help CEOs get answers that department heads in their companies may be filtering because it doesn't jive with their agenda in the company. Take for example Boloco. The CEO John Pepper is VERY active on Twitter. I wrote a review of my experience at once of his stores Saturday and since my blog posts get circulated on Twitter he saw it. Thanked me for the feedback and put a couple free burritos on my Boloco card. Hopefully he will respond by taking action on the feedback. Social media is definitely the right tool to help CEOs get answers that department heads in their companies may be filtering because it doesn’t jive with their agenda in the company. Take for example Boloco. The CEO John Pepper is VERY active on Twitter. I wrote a review of my experience at once of his stores Saturday and since my blog posts get circulated on Twitter he saw it. Thanked me for the feedback and put a couple free burritos on my Boloco card. Hopefully he will respond by taking action on the feedback.

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