Comments on: B2B Websites – Now Comes the Hard Part http://johntreadway.com/2009/03/16/b2b-websites-now-comes-the-hard-part/ Growth, Strategy, Marketing Sun, 29 Nov 2009 10:56:26 +0000 hourly 1 http://wordpress.com/ By: B2B Websites - Now Comes the Hard Part : TreadwayGroup http://johntreadway.com/2009/03/16/b2b-websites-now-comes-the-hard-part/#comment-49 B2B Websites - Now Comes the Hard Part : TreadwayGroup Wed, 15 Apr 2009 17:33:04 +0000 http://johntreadway.com/?p=67#comment-49 [...]  this is a repost of an article posted on [...] [...]  this is a repost of an article posted on [...]

]]> By: Tom Lauck http://johntreadway.com/2009/03/16/b2b-websites-now-comes-the-hard-part/#comment-45 Tom Lauck Sat, 04 Apr 2009 15:46:36 +0000 http://johntreadway.com/?p=67#comment-45 If you talk with an SEO company, they believe that you start with your Search strategy before you redo your website. 180 degrees from where your client was. Most of our clients want a search engine strategy as part of their web proposal. But that's just been over the past couple of years. The biggest problem small companies seem to have is generating content, or even thinking about generating content. they don't feel that they have anything to say. These companies are often sales-driven, with little marketing. So while the salesforce can do presentations, and talk the talk pretty well, no one ever tries to get them to commit anything to paper. In the Search world, content is king. If you talk with an SEO company, they believe that you start with your Search strategy before you redo your website. 180 degrees from where your client was.

Most of our clients want a search engine strategy as part of their web proposal. But that’s just been over the past couple of years.

The biggest problem small companies seem to have is generating content, or even thinking about generating content. they don’t feel that they have anything to say. These companies are often sales-driven, with little marketing. So while the salesforce can do presentations, and talk the talk pretty well, no one ever tries to get them to commit anything to paper.

In the Search world, content is king.

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